Status: CLOSED
O’Face Bar in Omaha, Nebraska had one of the most memorable Bar Rescue episodes due to its provocative name and party atmosphere. Jon Taffer attempted to rebrand the establishment, but the changes didn’t stick.
The Controversial Name
The bar’s suggestive name was part of its college party identity, but it limited the customer base and created marketing challenges. Jon Taffer saw this as a fundamental problem.
Taffer’s Approach
Jon attempted to mature the concept while keeping the party energy. The goal was to broaden appeal without losing the core customer base.
Recommended Changes
- Potential rebrand to more marketable name
- Updated drink menu with signature cocktails
- Improved lighting and sound systems
- Staff training on responsible service
Return to Old Ways
After Bar Rescue, the owners reportedly reverted to many old practices. The changes that Jon Taffer implemented were gradually abandoned as the bar returned to its original identity.
The Omaha bar eventually closed, unable to build a sustainable business model beyond the college party crowd.
Last verified: January 2026
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