Status: OPEN
Dutch Treat in Franconia, New Hampshire has been the town’s favorite local watering hole for over fifty years. After Restaurant Impossible, this third-generation family business saw sales surge 66% – proving old establishments can learn new tricks.
Fifty Years of Local History
Dutch Treat isn’t just a restaurant – it’s a Franconia institution. John and Jennifer have been running it since the 1980s, when it was passed down from John’s family. Three generations have served this New Hampshire community.
But fifty years of history can become fifty years of habits. The restaurant needed fresh perspective while honoring what made it special.
The Episode (Season 22, Episode 15)
Title: “Trick or Treat”
Air Date: April 6, 2023
Robert Irvine arrived in Franconia to help John and Jennifer modernize their operations without losing the character that locals loved. It’s a delicate balance – change enough to survive, but not so much that regulars feel alienated.
Dramatic Results
The makeover worked. Sales surged approximately 66% after the Restaurant Impossible intervention. That’s one of the stronger post-show improvements in recent seasons.
The sports bar and grill has maintained its loyal local following while attracting new customers drawn by the refreshed space and improved operations.
What Makes Dutch Treat Special
Reviews since the makeover consistently praise:
- Great food in a casual atmosphere
- Pizza that keeps locals coming back
- Friendly staff who know the regulars
- Sports bar vibe perfect for game days
The restaurant bills itself as “Franconia’s favorite local watering hole” – and reviews suggest that’s not just marketing.
Visit Information
Address: 317 Main St, Franconia, NH 03580
Hours: Wed-Sat 11:30am-9pm, Sun 11:30am-8pm (Closed Mon-Tue)
Style: Sports Bar & Grill
Known For: Pizza, Casual Atmosphere, Local Watering Hole
View Dutch Treat on Google Maps →
Dutch Treat proves that even restaurants with fifty years of history can benefit from a fresh perspective – and that local institutions are worth saving.
Last verified: January 2026
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